SOCIAL MEDIA MARKETING — Georgia Gratz

SOCIAL MEDIA marketing

COOK PERFORMANCE

Personal Training & Sports Performance Gym

Marketing & Social Media Manager

Manage multi-channel social media platforms
Plan, capture, and publish content
Develop and execute full social media marketing campaigns for 9-week programs
Drive marketing for gym programs and initiatives
Independently manage accounts, content calendars, and posting strategy

Responsibilities:

Grew Instagram account to 1,000+ followers
Increased posting consistency from sporadic to 3+ posts and stories weekly
Generated 30,000+ views in 30 days, with 45%+ reaching non-followers
Established a cohesive brand identity, including fonts, colors, and visual style
Led social media campaigns that generated 100+ program sign-ups

Results:

CONTENT BUDS

RESPONSIBILITES

Scheduled 5+ posts per week per restaurant across multiple platforms
Respond to communications across all platforms
Monthly content planning + calendar creation
Organic social media strategy & trend research
Short-form video creation & editing
Caption writing for all restaurants
Analytics reporting for Instagram & TikTok pages

Managed social media for Simm’s Restaurant Group, a collection of five local restaurants ranging from casual beach eats to Michelin-recognized fine dining.

RESULTS:

Created 3 TikTok pages and grew to a combined 1,000+ followers
Posted 3-5 posts per week on Instagram and TikTok for 5 restaurants
Helped 3 Instagram accounts surpass 10,000+ followers

Behind the scenes content

Pinterest story content

Social media post

Social media post

Social media post

Brunch social media post

TAJ social media post

Dinner social media post