USER-GENRATED CONTENT

BRANDS I’VE WORKED WITH:

OBJECTIVE:

Build brand awareness through authentic, engaging UGC while creating social-ready content for Good Boy Vodka’s 115,000+ followers. Content was developed in collaboration with the brand’s marketing team and aligned with their creative direction.

good boy vodka

PROCESS:

Received product and creative direction from the brand, then planned and filmed UGC content on a monthly timeline. Raw footage was delivered to the marketing team for editing and posting across Good Boy’s social platforms.

RESULT:

Generated 39K+ views across three Instagram videos and TikTok content, with individual videos reaching 15K+ and 11K+ views. Renewed for a second contract following the initial 3-month partnership.